YouTubers have to declare ads. Why doesn't anyone else?

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Tom Scott

11 dagar sedan

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
SEpost declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott 16 dagar sedan
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, SEpost titles have to be short and catchy!
0623kaboom 10 timmar sedan
btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...
theAverageGam3r 15 timmar sedan
Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander
Nicole Yu Ni
Nicole Yu Ni 17 timmar sedan
Desperadox Dag sedan
That makes more sense than the title.
Alex Darvos
Alex Darvos Dag sedan
@Bonjour jn BBQ brn brer. We uv w tun
Miles Harrison
Miles Harrison 4 minuter sedan
28:06 - Ohhhh, after 28 mins I get why this was filmed somewhere in the SOUTH-EAST of England... Trollery aside, one of your best videos Tom... Keep it up!
Aidan5f 19 minuter sedan
11:48 Tom dies
Stephen White
Stephen White 34 minuter sedan
Seriously, I'm not from the UK, can you tell me which one is Ant ans which one is Dec?
Thomas Herbort
Thomas Herbort 41 minut sedan
Is this Tom from myspace?
Nad Senoj
Nad Senoj 44 minuter sedan
Everyone else does... This is stupid. The Phrase " AND NOW A WORD FROM OUR SPONSORS " Is synonymous with television! To imply that PAID AD SLOTS, are not a commonly understood thing is the height of ignorance.
Stephen White
Stephen White 44 minuter sedan
"My usual apple ear buds"?
Stephen White
Stephen White 47 minuter sedan
Here in Australia, we have a government broadcaster similar to the BBC called the ABC. We have had many competing commercial broadcasters for quite some time but the ABC has a similar history regarding advertising. I have always wondered whether it is advertising for a radio station to play music, that a listener may choose to purchase.
Mirza Razak
Mirza Razak 52 minuter sedan
South Korea has been very strict about this, look it up Tom. It's really interesting.
Jorrus Kurren
Jorrus Kurren Timme sedan
I love your mock ads! They're dry comedy gold to my tired brain
dawfydd Timme sedan
Lovely, but we all know the big companies have too much control to ever let anything like this happen.
Meticulous The Great
Meticulous The Great Timme sedan
Seeing tom vape was something I do not want to see ever again.
The WhiteTrashPanda
The WhiteTrashPanda Timme sedan
12:28 "It's time to play: IS THIS AN ADVERT?!" * *cue actual ad* * lmfao well played, SEpost.
Vodoyem 2 timmar sedan
I don't think it makes a difference for a viewer whether the product in a video is paid promotion or honest positive (unpaid) endorsement of an influencer. That makes things even more complicated. What about paid review which results in negative opinion? Same goes for product placement- what if people simply like cliffs behind you at the end of the video and will want to travel there? How is it different for a vierwer if a local tourism agency paid you for filming there to promote the area?
The WhiteTrashPanda
The WhiteTrashPanda 2 timmar sedan
"Disguised gambling game" is hilarious. What's truly sad is I've become so desensitized to those types of ads or sponsor spots, it took me a couple minutes to realize it was actually satire.
MeisterANT 2 timmar sedan
Sorry, but who really watches sport? The only interesting thing is if someone get hurt really bad...
Grimjaw Jackerjack
Grimjaw Jackerjack 2 timmar sedan
This video isn't sponsored yet it kept popping off to my recommed even though I told youtube never recommend this channel nor I like this video. But Still.
Blind Faith
Blind Faith 3 timmar sedan
i believe that its because a tv show is so massively expensive that it almost never can survive without sponsors so we already expect it from them while with an "influencer" we expect them to be genuine. its also a more immediate platform thus we are predisposed to see it as a more "real" opinion. if i
J P 3 timmar sedan
I’m sure lobbyists “law influencers” had nothing to do with these blatantly tilted laws.
SpeckOfDignity 3 timmar sedan
I was really surprised when I watched Captain America: Civil War on Disney+ and they mentioned “paid promotion” in the warnings for the movie because of Cap stealing and driving (obviously with a lingering shot on the logo) a truck (I genuinely cant remember what company it was, I think either Ford or Toyota). Yet on Netflix when watching Quantico, where for multiple whole episodes they only referred to a truck the main character stole and was driving as “the blue Tacoma”, and had many lingering shots of the logo or the Tacoma name on the side, yet no warning was there. The enforcement is clearly not consistent or is just entirely not there and for once in their life Disney decided to err on the side of good
Dearyvette TN
Dearyvette TN 4 timmar sedan
One of the best YT videos I accidentally clicked on 👍well done!
Surviver 4 timmar sedan
The vape part killed me. THAT RDA MOD THO
CekoJuna 4 timmar sedan
Geez, the amount of big you tubers in the comments is astounding.
Tim Sawyer
Tim Sawyer 4 timmar sedan
I think it's safe to say all forms of media that take money for advertising should be declaring it.. But I believe the main reason why social infuencers need to be extremely clear about it, is because an overwhelmingly large portion of their audience is comprised of very impressionable children.. Call me a liar... This Social Media age has become an advertising monster.. Right now you'd be hard pressed to find a child anywhere in the world that isn't "Influenced" by someone on the internet.. Most children have been raised by them... I know it's good money and the majority of them have worked hard to get where they are, but honestly, being a "Social Influencer" has to be one of the grossest jobs in history.. They are all one notch above predators handing out candy from a van... And the companies paying them all to advertise are no better. Big corporations have been trying like hell to find a way to advertise to kids forever.. Now they have it.. That's why you have a job, Tom Scott. Sleep well.
MarioDCreator Gaming
MarioDCreator Gaming 5 timmar sedan
Well I liked the video because I believe it to be a very good argument but I disagree for a couple reasons. I believe that people should be able to advertise whatever they want and they don’t have to say anything about them gaining anything from it but I do believe this should apply to anyone not just super rich people and corporations. Now it’s up to the people who watch tv and entertainment to do their due diligence and figure out if what they want to buy is truly worth it. It is my opinion that people should take responsibility for their own well being and their own money.
dragnridr05 5 timmar sedan
If a person is PAID to PROMOTE an item, then yes, they should declare it. Otherwise, If they bought a product with their own money, then they shouldn't have to declare it. I buy Mt Dew once in a while, but most of the time, I make sweet tea. If I happen to have a bottle of Mt Dew in my video, it's because I BOUGHT IT with my OWN money. Should not have to be declared. It's really simple. SEpost is getting too big and needs the snot kicked out of them by the creators. Now if a youtuber is a reviewer, and they receive an item for a review, they should at least say it was sent to them for review, and then they should give an HONEST review of it. If the company sends an item for a positive review, then the reviewer should send it back.
H_ng_m_n 5 timmar sedan
The intro. Absolute gold.
Ryan Daniel
Ryan Daniel 5 timmar sedan
Tom vaping gave me courage that anyone can be sober lmfao. 11:45
xChaosMods 5 timmar sedan
"Time to play - is this an advert?" *2 youtube ads pop up*
Ptah Asar
Ptah Asar 5 timmar sedan
As a kid, I knew even home video games cheated but we owned those cartridges. The nature of Arcade meant it was a scam to cheat you out of quarters! I think Asphalt 8 was the game that made me let go! Now Pay to Win is the true name of cell phone games!
knivesnflowers 5 timmar sedan
6:05 i know that bedroom and idk where from (wait it's evan edinger's omg)
Lemon Lime Movies
Lemon Lime Movies 6 timmar sedan
Hi, i have a question about your mouth operated fog machine, is that safe? I a trying to find ways to avoid peer pressure by saying I dont do things like 0% alcohol beer and a mouth operated fog machine would fit that mo.
regitt 6 timmar sedan
yooo tom be gameing doe
DD 6 timmar sedan
Absolutely no reason that the sponsors can't be posted during the opening credits.
mathskzha 6 timmar sedan
What're the edge cases to those regulations? Like at what point would a SEpostr vs a movie get in trouble for an extra or a rando walking past while using a product or do they have to be interacted with by the main cast to be something of significance?
Uhhuh 6 timmar sedan
Main problem I have is two different sets of standards for individual influencers and for large entities. There should be one consistent set of regulations for everyone
Jason Antonucci
Jason Antonucci 6 timmar sedan
its like how gambling sites use their '.net' address with only play money for advertisements but then offer real money games on their '.com" site
Bruce Thomas Wayne
Bruce Thomas Wayne 7 timmar sedan
14:47 Superman head-butted the habit.
δτ 7 timmar sedan
Since money can distort the public forum so much, isn't the evil in question rather obvious? By allowing more affluent entities greater influence, you allow them an extent of control that may be rather small but is often rather large (see corporate media) and is distinctively undemocratic. In Germany for example, threatening the democratic, Liberal order of the state is grounds for an organisation to be banned (see the KPD which was forbidden in 1956). The USA have similarly if not more so cracked down on Communists during the Cold War, so they should have similar rules in place that have already been applied in the past.
δτ 7 timmar sedan
28:02 Liberals destroyed
Elite gaming
Elite gaming 7 timmar sedan
Are you related to Barry scott
OutUnicorn 993
OutUnicorn 993 7 timmar sedan
I didn't have one yes or no advert right
Name Name
Name Name 7 timmar sedan
On one hand, this video may help inspire the UK to tighten their advertising restrictions on other forms of media outside of the internet. On the other hand, this video may inspire influencers in the US to start a class action lawsuit to repeal the US's influencer restrictions.
Richard Lannen
Richard Lannen 8 timmar sedan
Great video Tom, I wonder if the reduced regulation on tv has anything to do with soap companies creating soaps....chicken or the egg scenario with advertising and shows...
Asher's Nation
Asher's Nation 8 timmar sedan
"I am morally complicit in this"
bagnome 8 timmar sedan
I just assume any brand name I see might be an advertisement.
Poodles rock
Poodles rock 8 timmar sedan
So funny that this upload is full of ads..
jessy 9 timmar sedan
If people are stupid enough to not think about things and that leads them to buy products because someone else used them then too bad, if someone lies to sell products then they should be dealt with.
Silver Paladin
Silver Paladin 9 timmar sedan
I pay for SEpost Premium, and so I am not supposed to have commercials. Now I visit your channel and I have to sit through sponsorship. I would rather have a warning so I can move past your video.
Silver Paladin
Silver Paladin 9 timmar sedan
Ok. so I am further in the video. The question should be more like "why does the GOVERNMENT require discloser for ads and not film, tv and other forms of traditional media... makes more sense now!
Lincoln Worsham
Lincoln Worsham 9 timmar sedan
11:47, my favorite moment.
Brian Bertram
Brian Bertram 9 timmar sedan
Im probably wrong, but maybe the rule for a social media influencer to disclose ads on yt is for younger audience, I would be inclined to believe "adults" would know what an ad is and that the influencer probably doesn't care about the product or game or whatever. Idk
Dinero, Inversión y Rock & Roll
Dinero, Inversión y Rock & Roll 10 timmar sedan
I think you shouldn't have to disclose anything, but the double standard is troublesome.
Jim Whitehead
Jim Whitehead 10 timmar sedan
The UK restrictions on political advertising only restrain challengers, since officeholders or famous people need only appear at functions looking good, to get tons of free publicity, to boost their personal brand. Politicians know this and use it everywhere.
Pumpkin 10 timmar sedan
scot is getting old
Dorothy Sanders
Dorothy Sanders 10 timmar sedan
The stiff shingle randomly balance because toilet erroneously guess against a nosy burglar. grotesque, tightfisted bait
Kelly OShea
Kelly OShea 10 timmar sedan
"Junket" as you call them are very popular with Doctors. Given by big Pharma.
Kelly OShea
Kelly OShea 10 timmar sedan
That's a great question. Why is that???
Sonia Apodaca-Harms
Sonia Apodaca-Harms 11 timmar sedan
So much great info. So glad I found your channel!
Kanakotka 11 timmar sedan
I'm sad that the scene from Kung Pow isn't here. It's the best scene of advertisement that's not an advertisement clearly played as a joke.
Alex 11 timmar sedan
you can just say rigged like a slot machine. they're designed the same way. gives you just enough to think you're winning
Laszlo Fyre
Laszlo Fyre 11 timmar sedan
I'm declaring that my feet hurt, yet again.
Mark Salzwedel
Mark Salzwedel 11 timmar sedan
Funny, but just before you played the 30 Rock clip, I got a SEpost ad interrupting. I was going to be really impressed.
Gregory Mammone
Gregory Mammone 11 timmar sedan
Question: can drug companies market directly to patients in the UK like they do here in the USA?
Nicky L
Nicky L 7 timmar sedan
No. Not prescription meds, just OTC. We did start seeing Viagra ads but they were more advertising the online pharmacy service supplying it, I think.
Jamie Keen
Jamie Keen 11 timmar sedan
Great video, always enjoy yours. Are the cliffs in the back ground the seven sisters?
dtown902 11 timmar sedan
Very interesting video. Some of it seems a little silly but as a whole picture I get what Britain is trying to do. I wish Canada had similar laws.
Seraph O. Storms
Seraph O. Storms 11 timmar sedan
Nobody should have to declare anything. Use your brain to figure it out.
Chris Rocket
Chris Rocket 11 timmar sedan
Cus corporations are better than people and deserve less restrictions /s
Lee Henderson
Lee Henderson 11 timmar sedan
Why don't youtube just create an overlay so that the user can choose if they see the "P" or not? The influencers then only need to use the system to add the indicators rather than having to bake them into the videos. In fact, considering how smart-TVs are becoming the norm, why not make that the case for all media?
lel 12 timmar sedan
Are you getting older?
Seraph O. Storms
Seraph O. Storms 12 timmar sedan
Sometimes I forgot how fashy the UK is on free speech. Oi, pay yer BBC tax or the bobbies will bonk you.
zetamale 12 timmar sedan
This comment is not sponsored.
Arridian 12 timmar sedan
"No influencer has the money to challenge them" No, Mr. Beast does.
DJ Bongwater
DJ Bongwater 12 timmar sedan
tom scott, the realest guy on this website
Pia Nyström
Pia Nyström 12 timmar sedan
What a highly interesting and informative video! And yet entertaining. On Swedish state television or radio, I notice that when an interviewee mentions a brand name, the interviewer has to say "Or any similar brand", which always sounds corny, because the brand already got its mention to a large public. Very clever reasoning, Tom, I enjoyed it immensely!
Žan Dolenc
Žan Dolenc 12 timmar sedan
Im wondering uder which countries regulation do people need to follow... Where you register your company, what passport do you have, in which country you are currently residing in???
Seven Stop
Seven Stop 12 timmar sedan
On this episode of America is weird...
Kolin Martz
Kolin Martz 12 timmar sedan
I disagree. Regulations should be loosened for “influencers”.
NoCultist 13 timmar sedan
It's so calming to have no influence on anything whatsoever.
Major Glory
Major Glory 13 timmar sedan
"So the FCC won't let me be Or let me be me, so let me see They try to shut me down on MTV But it feels so empty, without me".
DabreadMan 13 timmar sedan
You've met Concert filling, Fortnite invading and has a meal in his name Travis Scott; get ready for smooth, persuasive, can sell you the shirt off your back and all around people's person, Tom Scott.
Leila Tumbleston
Leila Tumbleston 14 timmar sedan
Nice bit o beachy head.
Kate Wieneke
Kate Wieneke 14 timmar sedan
SEpost recommended this video to me. So glad it did. Brilliant job!
Joel Atteberry
Joel Atteberry 14 timmar sedan
Or in the United States a High Fructose Corn Syrup filled drink. However MEXICAN Coke is still NOTa joke.
TheColaGoodfellow 14 timmar sedan
SEpost has relentlessly recommended this to me over and over again, even putting it as my "Up Next", so now I am watching it, I guess.
XKS99 14 timmar sedan
The UK sounds like a frightening hellscape.
Greg Lialios
Greg Lialios 14 timmar sedan
The agreeable success moberly tire because fact putatively bless from a poised pumpkin. grumpy, jumbled swan
Abir Mahmud Dipto
Abir Mahmud Dipto 14 timmar sedan
ZaBiMaRuSz 14 timmar sedan
this was a big statement lets see if it gains any traction
Lizzi Storm
Lizzi Storm 14 timmar sedan
"mouth operated fog machine" 😂😂😂😂😂😂😂😂😂😂
XKS99 14 timmar sedan
BBC had a monopoly on radio in the UK holy crap
Ramona Q
Ramona Q 14 timmar sedan
In 1970 the only legal radio station in UK was BBC. O.o What?
Cheesebread29 14 timmar sedan
i got 2 ads on this video...
Fabrilax 15 timmar sedan
Looks at video: Oh nice Looks at the bottom right: Hold on this is not Tom Scott Realizes it is him *Watches it anyway*
Jean-Emilien 15 timmar sedan
I got a youtube advert when you said "is this an advert?" it was on purpose, right? You really are the Hideo Kojima of youtube
Maxwell 15 timmar sedan
Loved the video, I do think also a statement of where this can get oddly turned around, children's cartoons used to be little more than longform advertisements for toys, ultimately in the US there was strict limitations applied to childrens programs and the advertisements allowed around them in TV airing. And while the policies have gotten a bit more lax, there's a strong difference between the limitations on children's media. SEpost's highest grossing youtuber is aimed at children, and so are the adds that play on it.
Charming nowhere to hide
Charming nowhere to hide 16 timmar sedan
"Is this an advert?" - and a SEpost ad starts playing.
Swilky 16 timmar sedan
when Tom said it's time to play is this an advert, I got a midroll ad.
Half Prince
Half Prince 16 timmar sedan
I feel like most of the time we shouldn't blame the reviewer, we should blame the company emotionally manipulating them into doing this. And before anyone says it, it's not "being nice". The company doesn't give its EMPLOYEES all-expenses-paid beach trips. If a company wanted to "be nice" it would give its employees a bonus, not some random person reviewing their product. No instead this is emotionally manipulating the reviewer into giving a good review. The reviewer shouldn't be blamed for that, anyone could fall for it. The COMPANY should be blamed for these tactics, not the reviewer.
Charming nowhere to hide
Charming nowhere to hide 16 timmar sedan
Ahaha the Pitbull Shade 😂 rhyming the brand name with itself 😂 instant subscriber 🙌🏻💕
Mars Alenda
Mars Alenda 16 timmar sedan
Tom always finds the best abandoned, graffiti filled places
Brad Olson
Brad Olson 16 timmar sedan
Well maybe if the influencers got together and payed for some high caliber Lawyers or the like to go to Washington or London and spread some Baksheesh around, maybe they could get the exemption as well.
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